Kategoriyalar

Innovatsiya

Yangiliklar
AgriNext Conference 2024: A Landmark Success in Driving Agricultural Innovation and Collaboration
Next Business Media has successfully concluded the inaugural AgriNext Conference 2024, held on November 13-14 in Dubai, successfully bringing together global leaders, innovators, and stakeholders in agriculture and technology. The event served as a dynamic forum for exploring the challenges and opportunities that shape the future of farming and sustainable agriculture. CEO's message:  “AgriNext is more than a conference, it’s a movement to drive meaningful change in agriculture through collaboration and innovation,"  -Mr. Anas Jawed, Chair of the AgriNext Awards, Conference & Expo. Sponsor: We were proud to have Aliyah Rizq Holdings Pte Ltd as the Gold Sponsor of our event. Renowned for its innovative approach and commitment to excellence, the company drives impactful change across industries such as healthcare, education, and technology. Their support has been instrumental in the success of this event, and we deeply appreciate their partnership in shaping a sustainable and innovative future. Highlights of the Event: ● Distinguished Chief Guest: The AgriNext Conference 2024 welcomed Dr. Obaid Saif Hamad Al Zaabi, Board Chairman of AAAID, as the Chief Guest. Dr. Al Zaabi delivered a keynote address on fostering innovation and sustainability in agriculture. His expertise and leadership left a lasting impact on the event. ● Strategic Collaborations: The conference facilitated six significant collaborations between leading agricultural organizations and technology firms, setting the stage for transformative projects in precision farming, sustainable agriculture, and agri-finance. These partnerships underscore AgriNext’s role as a catalyst for meaningful innovation in the global agricultural sector. ● Engaging Sessions: The conference featured thought-provoking discussions, including “Women in Agricultural Technology” moderated by Susan Payne, which emphasized the role of inclusivity in driving innovation, and “Challenges and Opportunities in Agri-Tech Startups” led by Noorhan Abusamra, which explored the dynamic landscape of agricultural entrepreneurship. ● Keynote Presentations: Visionary speakers shared groundbreaking insights, such as Ponsi Trivisvavet on "Agricultural Biotechnology: Opportunities and Challenges" and Felix Krujatz discussing the "Digital Twins for the AI-assisted optimization of next generation Controlled Environment Agriculture Systems" ● Excellence Celebrated: The AgriNext Awards recognized outstanding contributions to the industry, with companies and individuals receiving accolades for their innovation, sustainability efforts, and leadership. Showcasing Innovation. Over 12 exhibitors from around the world presented cutting-edge technologies, including robotic vertical farms, advanced biotechnology solutions, and AI-powered tools for precision agriculture. Companies such as Elite Agro Projects, Farm to Plate, and B-farm highlighted how technological advancements can address global food security challenges. List of the exhibitors: The Smart Farmers Seasony Eight Orbit Urban Farms Elite Agro Projects Farm to Plate Vitalizem: S.T.D.P.2A Agro Advance Technology Azienda Agricola Nenci  B-farm Wai Genetics CAIMPEX RESPECTfarms Networking and Collaboration The event attracted over 500 participants, including agricultural experts, policymakers, and innovators, providing unparalleled networking and collaboration opportunities to address climate change, food security, and sustainable farming. AgriNext featured a distinguished lineup of speakers who shared their expertise on the latest trends, challenges, and innovations in agri-tech and sustainable farming. Their insights are shaping the future of agriculture, inspiring progress and collaboration across the global agricultural community. Award Ceremony Recap: The event successfully recognized over 34 companies on Day 1 for their remarkable achievements and contributions to the industry. On Day 2, more than 26 prestigious awards were presented to outstanding leaders who have demonstrated excellence and innovation in their fields. The two-day ceremony celebrated the success of both organizations and individuals, highlighting the significant impact they continue to make in their respective industries. Looking Ahead: Following the success of the Dubai edition, AgriNext is gearing up for its 2nd edition in London, scheduled for May 15-16, 2025. The event promises to expand on its mission of empowering the agricultural sector through technology and innovation. Additionally, the 3rd edition will take place in Dubai on November 5-6, 2025, continuing to drive growth and collaboration in the global agriculture industry. For More Information: Quick Links: Book Tickets: https://agrinextcon.com/register/ Nominate for AgriNext Awards: https://www.agrinextcon.com/nominate/ Apply to speak: https://agrinextcon.com/apply-to-speak/ Become an exhibitor: https://agrinextcon.com/become-an-exhibitor/ Social media links Instagram: https://www.instagram.com/agrinextcon/ Facebook: https://www.facebook.com/agrinextcon/ Linkedin: https://www.linkedin.com/company/agrinextcon/ Twitter: https://twitter.com/agrinextcon   Youtube: https://www.youtube.com/@Agrinextcon/featured  
Sana Vaqt
25-11-2024 11:35
Yangiliklar
Growtech Vietnam 2024: A remarkable milestone for Vietnam’s agriculture industry
Growtech Vietnam 2024, the leading international exhibition for agricultural, forestry, and fishery equipment and technologies, concluded successfully after three vibrant days at Hall B, Saigon Exhibition and Convention Center (SECC). Organized by Adpex Joint Stock Company in collaboration with Global Expo & Conference Joint Stock Company (GLOEX), the event was held under the auspices of the Ministry of Science & Technology, the Ministry of Agriculture & Rural Development, and the Ministry of Industry & Trade.   This year’s exhibition reaffirmed Growtech Vietnam’s vital role as a strategic bridge for the agricultural sector. With over 250 booths from more than 10 countries and territories showcased across an 8,000m² exhibition area, the event attracted over 8,000 visitors, including international experts, manufacturers, and enterprises. It created a dynamic platform for business cooperation and technology transfer.   A standout feature of Growtech Vietnam 2024 was the B2B Matching Zone, a professional networking space where suppliers and potential partners connected directly to explore collaboration opportunities. During the three-day event, hundreds of productive meetings were facilitated by the organizers, enabling businesses to establish strategic partnerships, expand networks, and secure agreements right on the exhibition floor.   This year, the exhibition emphasized sustainable agriculture and green transformation, highlighted by the launch of the Green Startup Zone, hosted by the Ministry of Science & Technology. The zone served as an ideal playground for agricultural startups, bringing together innovative projects and solutions such as circular farming, precision agriculture, and advanced organic fertilizers. These initiatives garnered significant attention from experts and investors alike.   Growtech Vietnam 2024 also welcomed prominent participation from leading countries such as the USA, China, South Korea, and Turkey. Cutting-edge technologies on display included: -        Smart agricultural drones -        Automated sorting systems and crop monitoring solutions -        High-tech greenhouse systems -        Post-harvest processing and preservation machinery This provided Vietnamese businesses with a unique opportunity to stay ahead of technological trends, discover groundbreaking products, and foster partnerships with top global suppliers.   Adding to the event’s vibrancy was the synergy with Vietnam Foodtech 2024, the international exhibition for food and beverage technologies. This collaboration created a comprehensive forum where enterprises from agriculture and food technology sectors exchanged ideas and explored end-to-end solutions, from raw material production to food processing and distribution.   Speaking at the event, a representative of the organizing committee stated: “Growtech Vietnam is not just an exhibition but a symbol of growth and innovation in Vietnam’s agricultural sector. We are proud to provide a collaborative platform where businesses come together to shape a sustainable agricultural future.”   With exceptional achievements this year, Growtech Vietnam 2024 left a lasting impression, not only for the quality of the exhibition but also for its positive impact on Vietnam's agriculture sector. See you again at Growtech Vietnam 2025, where new milestones will be reached, and businesses will continue to conquer greater heights!
Sana Vaqt
25-11-2024 11:19
Ko'rgazmalar
Sana Vaqt
14-08-2024 09:13
Konferentsiyalar
ICCF 2024 ga qoʻshiling: Afrika qishloq xoʻjaligini oʻzgartiruvchi asosiy tadbir
Afrikadagi qishloq xo'jaligi inqilobida ishtirok etishga tayyormisiz?  4 va 5 sentabr kunlari Keniyaning Nayrobi shahrida “Afrika qishloq xo‘jaligini jonlantirish: dadil harakat vaqti” mavzusidagi Shartnomali dehqonchilik bo‘yicha xalqaro konferensiya (ICCF) 2024 bo‘lib o‘tishi rejalashtirilgan.  Bu sizning soha yetakchilari bilan bog‘lanish, bebaho ma’lumotlarga ega bo‘lish va qishloq xo‘jaligi innovatsiyalarida yetakchi bo‘lish imkoniyatidir.    Nima uchun siz ICCF 2024 da qatnashishingiz kerak:   • Raqobatsiz tarmoq imkoniyatlari: qishloq xo'jaligi sektoridagi asosiy ishtirokchilar, jumladan, fermerlar, xaridorlar, tadqiqotchilar, bosh direktorlar va yuqori lavozimli rahbarlar bilan uchrashish va muloqot qilish.  Yangi hamkorliklar yarating va inqilobiy loyihalarda hamkorlik qiling.   • Aniq sessiyalar va seminarlar: Shartnomali dehqonchilik modellari, global istiqbollar, texnologiyalar transferi va innovatsion marketing strategiyalari bo‘yicha qiziqarli sessiyalar orqali soha mutaxassislaridan o‘rganing.  Muvaffaqiyat hikoyalari va samaradorlik va barqarorlikni oshirish uchun amaliy yechimlarni kashf eting.   • Eng ilg‘or innovatsiyalarni o‘rganing: Qishloq xo‘jaligi texnologiyalari, iqlimga oid aqlli amaliyotlar va qo‘shimcha qiymatdagi so‘nggi yutuqlar bilan oldinda turing.  Samaradorlik va rentabellikni oshirish uchun ushbu yangiliklarni kontrakt xo'jaligiga qanday kiritish mumkinligini tushuning.   • Hukumat va siyosatni tushunish: shartnomaviy dehqonchilikni rivojlantirishda davlat siyosati va institutsional asoslarining roli haqida chuqurroq tushunchaga ega bo'ling.  Yaxshiroq natijalarga erishish uchun ushbu tizimlardan qanday foydalanishni bilib oling.   • Yoshlar va kelajak o'sishga e'tibor qarating: fermerlarning keyingi avlodini jalb qilish va ularning imkoniyatlarini kengaytirishga qaratilgan sessiyalarda ishtirok eting.  Qishloq xo'jaligini yoshlar uchun jozibador va barqaror qilish uchun mo'ljallangan murabbiylik dasturlari va tashabbuslarini o'rganing.  Keng qamrovli kun tartibi: Konferentsiya kun tartibi qimmatli mazmunga, jumladan, asosiy manzillar, munozaralar va sessiyalariga to'la.  Mavzular oziq-ovqat xavfsizligi va standartlaridan tortib qishloq xo'jaligini moliyalashtirish va shartnomaviy dehqonchilikda energiya nomutanosibliklarini hal qilishgacha.   Eksklyuziv narxlar - hozir ro'yxatdan o'ting!   ICCF 2024 - bu sizning bilimingizni oshirish, tarmoqni kengaytirish va Afrika qishloq xo'jaligining kelajagiga hissa qo'shish uchun ideal platformadir.   Qo'shimcha ma'lumot olish va ro'yxatdan o'tish uchun bizning tadbir veb-saytimizga tashrif buyuring yoki [email protected] manzili orqali biz bilan bog'laning. Sizni ilhomlantiruvchi va o'zgartiruvchi tajriba uchun Nayrobida kutib olishni orziqib kutamiz.   ICCF 2024: Biz birgalikda Afrika qishloq xo'jaligini o'zgartira olamiz!
Sana Vaqt
31-07-2024 11:07
Konferentsiyalar
AgriNext
Sana Vaqt
05-07-2024 15:42
Ko'rgazmalar
Caspian Agro and InterFood Azerbaijan exhibitions
In May 2024, Baku will host international exhibitions on agriculture and food industry, which are priority sectors of the country's non-oil economy. Being 17th in number Azerbaijan International Agriculture Exhibition Caspian Agro and 29th Azerbaijan International Food Industry InterFood Azerbaijan Exhibition will take place on May 15-17 at Baku Expo Center.   Particular attention is given by the state to the industries included in the exhibitions. President of the Republic of Azerbaijan Mr. Ilham Aliyev and First Lady Mehriban Aliyeva, after years of visiting Caspian Agro and InterFood Azerbaijan exhibitions, got acquainted with the exhibition expositions and participants at Baku Expo Center in 2023, as well. The state administration’s special attention to the exhibitions, and the president’s visits further fueled the growth of the food and agriculture industries as well as business ties in this sector.   Support of exhibitions by numerous government agencies and annual visits also demonstrates this exhibition’s considerable significance for our nation and the region as a whole. It is noteworthy that the Ministry of Agriculture of the Republic of Azerbaijan is a strong supporter of the Caspian Agro exhibition and actively participates in it.   The exhibition in 2023 took up every available pavilion and open area in Baku Expo Centre, drawing in a record number of visitors. Following on from this success, a large number of international businesses are anticipated to take part in exhibitions in 2024, too. Currently, most of the open and closed areas of the Baku Expo Center are occupied by the exhibition participants.   Caspian Agro is the largest agricultural exhibition of the region. The agro-industrial sector is a rapidly developing and promising sector of the economy. The exhibition will once again bring together the leading figures in the agricultural industry, local and international experts, including importers, exporters, distributors of agricultural products, wholesale and retail trade representatives, as well as an audience of thousands of professional visitors, including farmers. Alongside with Azerbaijan, companies from the Belarus, Belgium, China, Estonia, Finland, France, Georgia, Germany, Israel, Italy, Latvia, South Korea, Serbia, the Czech Republic, the Netherlands, the Russian Federation, Türkiye and USA will be among the participants of the exhibition.   The main sections of Caspian Agro, which will last three days, include agricultural machinery, agricultural facilities and equipment, irrigation system, packaging, innovative technologies in agriculture, livestock and poultry, greenhouse, feeds, veterinary, plant breeding, fertilizer, fruit and vegetable growing.   29th Azerbaijan International Food Industry Exhibition InterFood Azerbaijan, which serves as primary gathering spot for food industry representatives of the Caspian region, will be organized simultaneously with Caspian Agro. Alongside with Azerbaijan, companies from Belarus, China, India, Iran, Italy, Poland, Sri Lanka, Tailand, the Russian Federation, Turkmenistan, Türkiye, and Venezuela will be represented at the exhibition.   InterFood Azerbaijan is the venue where exhibition participants conduct actual product sales and discover distributors and ambassadors for their brands. The unified platform will present frozen foods and semi-finished products, confectionery and flour products, canned foods, meat products, dairy products, fruit and vegetables, butter products, juices, tea, healthy foods, as well as equipment for fruit and vegetable processing, packages and a number of other products.   Traditionally, bilateral business meetings (B2B and B2G) will be held as part of the exhibitions. Here, representatives of international and local businesses will be able to speak face-to-face about potential cooperation and methods of future partnerships. Additionally, representatives of private companies will have the chance to engage with representatives of state agencies within the context of bilateral business discussions.   For the first time, the exhibition to be held in 2024 will cover the Agro Hackathon competition. Teams of computer programmers, interface designers, and software developers will collaborate to find agricultural technology solutions and build new projects in the aforementioned competition. The winners will be awarded with cash and other valuable prizes.   Furthermore, a special emphasis on the concept of Sustainable Agriculture and Climate Change will be placed on finding practical solutions to lessen adverse environmental effects. This concept is aimed at creating a balance between increasing agricultural production and simultaneously protecting the environment. The concept of sustainable intensification of agriculture and climate change is also reflected in the logo of the exhibition.   The Gızıl Shah National Culinary Championship, which is held annually, is one of the events scheduled for the exhibitions. In 2024, for the first time, the International Culinary Championship will be organized as part of this championship, and will feature chefs from 7 different countries, as well as international judges from 15 countries. In addition, the International Forum on Agricultural Innovations will also take place in the exhibition's presentation area. "Sustainable agricultural development in climat change"", "Innovative approaches to sustainable water management in agriculture", "Increasing digital knowledge in agriculture" and other topics will be discussed at the forum.   As a result, the attendees of the exhibitions will have the opportunity to get acquainted with innovations, consult with qualified specialists and evaluate offers from various exhibitors.   The official supporters of the exhibitions are the Ministry of Agriculture of the Republic of Azerbaijan, the Food Safety Agency of the Republic of Azerbaijan (AQTA), the Small and Medium Business Development Agency of the Republic of Azerbaijan (KOBİA), the Export and Investment Promotion Agency of the Republic of Azerbaijan (AZPROMO), the National Confederation of Entrepreneurs (Employers) Organizations of the Republic of Azerbaijan (ASK), Azerbaijan Exhibition Organisers Association (ASTA), Azerbaijan Food and Beverage Industry Association (AQİSA), and the Food and Agriculture Organization of the UN (FAO).   Sponsors of Caspian Agro exhibition are traktor.az and Rostselmash companies.   The organizers of the Caspian Agro and InterFood Azerbaijan exhibitions are the Caspian Event Organisers company, as well as its partners Caspian Event Management and ICA Events. Exhibitions are actively supported by the Azerbaijan Exhibition Organisers Association (ASTA).   Detailed information about the exhibitions can be obtained from the official websites https://caspianagro.az and https://interfood.az.
Sana Vaqt
11-04-2024 15:10
Yangiliklar
Yurt LLC will support investments in meat production in Georgia
In recent years, Georgia has emerged as a promising exporter of meat and meat products to the international market. Thanks to its unique natural conditions, livestock farming traditions, and commitment to high-quality standards, Georgian meat is gaining increasing recognition among consumers and business partners alike.   Sustainable Livestock Farming   Georgian meat is valued for its environmental purity and traditional animal husbandry methods. The majority of farms in the country adhere to sustainable livestock farming principles, which include pasture-based animal husbandry without the use of growth hormones and antibiotics. This approach not only ensures high-quality meat products but also promotes the conservation of biodiversity and soil health.   Geographical Indications and Quality   Georgia is actively implementing a system of geographical indications to protect the unique properties and reputation of its local meat products at the international level. These measures are aimed at strengthening consumer trust and ensuring transparency in production.   Export Opportunities and Markets   The export of meat and meat products from Georgia is directed to various countries, including the Middle East, the European Union, and CIS countries. Georgian producers actively adapt to the requirements and preferences of different markets, allowing them to expand their geographic reach and increase export volumes.   Investments in Quality and Safety   Georgia is investing significant resources in improving the quality and safety of meat products. This includes modernizing production facilities, implementing international food safety standards such as HACCP and ISO, and training producers in best global practices.   Challenges and Prospects   Despite significant potential and achievements, the Georgian meat sector faces several challenges, including the need to improve logistical schemes, expand production capacities, and further enhance quality standards. However, with government support and investment attraction, the industry's prospects look promising.   Conclusion   Meat from Georgia represents a product that combines rich traditions with modern production standards. Sustainable management practices, attention to quality, and the preservation of natural and traditional farming methods are at the heart of its appeal. As Georgian meat continues to make inroads into new markets, its reputation for cleanliness, taste, and high-quality standards is likely to grow, offering promising opportunities for the country's agricultural sector.   The focus on environmental sustainability, coupled with the implementation of strict quality controls and geographical indications, positions Georgian meat products as premium offerings on the global stage. The ongoing efforts to ensure product safety, along with the adoption of international certifications, underline Georgia's commitment to meeting and exceeding global expectations.   As the Georgian meat industry navigates the challenges of expanding production and exploring new export destinations, the role of technological innovation and infrastructure development cannot be overstated. Investments in these areas will be crucial for enhancing competitiveness and ensuring the long-term success of the sector.   Moreover, the emphasis on training and development for local producers and farmers is a testament to Georgia's dedication to sustainable growth and quality improvement. By equipping the industry's workforce with the knowledge and skills needed to adopt best practices, Georgia is laying the foundation for a robust and resilient meat production ecosystem.   In conclusion, Georgia's meat industry stands at the cusp of significant growth, driven by a commitment to quality, sustainability, and innovation. With its unique offerings and strategic focus on meeting the demands of the international market, Georgia is well-positioned to become a key player in the global meat and meat products sector. The journey ahead will require continuous improvement and adaptation, but the prospects for Georgian meat are undeniably bright, offering a taste of the country's rich agricultural heritage to the world.
Sana Vaqt
27-03-2024 12:04
Yangiliklar
YURT hamkorlik takliflari
YURT platformasi sizning bozordagi savdo-sotiq foydangizni kengaytirishni taklif qiladi. O‘zbekiston, Qozog‘iston, Qirg‘iziston, Turkmaniston, Kavkaz-Ozarbayjon, Gruziya, Turkiya miqyosida YURT qishloq xo‘jaligi platformasi SIZ VA SIZNING KOMPANIYANGIZNI hali siz tanilmahan va taqdim etilmagan bozorlarni qidirish va topishga yordam beradi. Biz qishloq xo'jaligi ishlab chiqaruvchilari bilan bevosita bog'lanamiz.   YURT platformasi SIZ uchun nima taqdim eta oladi. YURT platformasi, faoliyati doirasida oʻzaro manfaatli hamkorlikning strategik koʻrinishini taqdim etadi, unda quyidagi punktlar mavjud:   1. Kavkaz va Markaziy Osiyo mamlakatlarida ommaviy axborot vositalari va iqtisodiy vakilligini o'rganish. Bu SIZ VA SIZNING KOMPANIYANGIZGA savdo bozorlarini kengaytirish, Kavkaz va Markaziy Osiyo mamlakatlarida SIZNING KOMPANIYANGIZNI iqtisodiy ishtirokini mustahkamlashni kelgusida rejalashtirishda baholash imkoniyatini beradi.   2. YURT platformasi faoliyati foydalanuvchilar va iste’molchilarning SIZNING KOMPANIYAGA bo‘lgan ishonchini oshirish va mustahkamlashga qaratilgan bo‘lishi mumkin, bu esa keyinchalik Kavkaz va Markaziy Osiyo mamlakatlariga kelgusida investitsiyalar kiritish uchun biznes muhitini yaxshilash va modernizatsiya qilish imkonini beradi.   3. “YURT” platformasi moliyaviy tavakkalchiliklar va moliyaviy yo‘qotishlarni bartaraf eta oladigan Kavkaz va Markaziy Osiyo mamlakatlaridagi real investitsion, ijtimoiy-siyosiy, iqtisodiy manzarani doimiy asosda o‘rganishi va ekspert nuqtai nazarini taqdim etishi mumkin va bu yirik moliyaviy risklarni bartaraf etadi, yirik investitsiya loyihalarida, o'rta investitsiya loyihalarida biznes, import va eksport savdo aloqalari. YURT platformasi keraksiz risklarni bartaraf etadi.   4. “YURT” platformasi SIZNING KOMPANIYANGIZ UCHUN chakana va ulgurji savdo sektorida yuridik, konsalting, reklama va media yordamini ko‘rsatadi. Kavkaz va Markaziy Osiyo mamlakatlarida YURT platformasi bilan hamkorlik qiluvchi mahalliy kompaniyalar tarmog‘i bu haqda ishonch bilan gapirish imkonini beradi.   5. YURT platformasi Kavkaz va Markaziy Osiyo mamlakatlarida SIZNING KOMPANIYANGIZ o‘rtasida elektron tijoratni rag‘batlantirish uchun ishlashi mumkin.   6. “YURT” platformasi Kavkaz va Markaziy Osiyo mamlakatlarida SIZNING KOMPANIYANGIZNI faol ravishda qo‘llab-quvvatlashi, SIZNING KOMPANIYANGIZ vakolatxonalarini ochishda yordam berishi mumkin.   7. “YURT” platformasi barcha jahon qishloq xo‘jaligi ko‘rgazmalarida SIZNING KOMPANIYANGIZ uchun axborot va reklama yordamini ko‘rsatishi mumkin.   8. “YURT” platformasi Kavkaz va Markaziy Osiyo mamlakatlarida distribyutorlik imkoniyatlarini kengaytirishda SIZNING KOMPANIYANGIZINI qo‘llab-quvvatlash bo‘yicha tizimli ishlarni amalga oshirishi mumkin.   9. “YURT” platformasi tarixiy Ipak yo‘lining butun tizimi bo‘ylab 7 tilda 15 dan ortiq mamlakatlarda, shuningdek, Yevropa Ittifoqi mamlakatlarida (27 ta davlat) SIZNING KOMPANIYANGIZNI e'tiborga tortish uchun axborot yordamini ko‘rsatishi mumkin.   10. “YURT” platformasi Kavkaz va Markaziy Osiyo mamlakatlarida SIZNING KOMPANIYANGIZni nomi ostida vakolatxona, savdo uyi yoki savdo doʻkonlari tarmogʻini tayyorlash va ochish boʻyicha ishlashi mumkin.   11. YURT kompaniyasining faoliyati SIZNING KOMPANIYANGIZNING strategik moliyaviy barqarorligiga hissa qo'shishga qaratilgan bo'lishi mumkin.
Sana Vaqt
04-12-2023 16:34