Macfrut 2026: Plant Nursery Exhibition Expands to a Global Level

From April 21 to 23, 2026, the international exhibition Macfrut 2026 – Fruit & Veg Professional Show will take place in Rimini, Italy, serving as a key platform for professionals in the fruit and vegetable sector from around the world. One of the major highlights of the upcoming edition will be the expanded and renewed Plant Nursery area — a specialized exhibition space dedicated to everything related to the cultivation and propagation of fruit and vegetable crops. Plant Nursery will attract participants with new ideas and scientific developments aimed at strengthening and modernizing the supply chain of seedlings and planting material.

Themes and Key Focus Areas

The exhibition will feature dedicated sections covering:

Avocado and mango — exploration of large-scale and emerging tropical crops;
Organic nursery production — sustainable growing methods and certification;
Innovative own-root rootstocks and hybrids — new solutions to enhance plant resilience and productivity;
Plant biotechnology and plant variety rights — legal and research aspects of developing new genetic resources.

The program includes a series of scientific conferences and technical sessions, enabling participants not only to exchange expertise but also to gain deeper insight into how different segments of the industry are evolving in the digital and sustainable era.

Why Plant Nursery Matters for the Industry

Nursery production is the starting point of every future harvest. A strong foundation of planting material directly influences the efficiency of fruit and vegetable production, resilience to climate change, and the ability to supply high-quality products to global markets.

Participation in Plant Nursery offers the opportunity to:

Discover the latest advancements in plant breeding and genetics;
Establish partnerships with leading international nurseries and suppliers;
Exchange experience with top agronomists, researchers, and producers;
Identify business partners and investors.

Macfrut will once again bring together the international professional community, and Plant Nursery will play a crucial role in shaping the development strategies of the global agri-food industry. It represents an excellent opportunity for those who aim to be at the forefront of innovation in plant cultivation and to strengthen their presence in international markets.

Added: 26-02-2026

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